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What Makes SEO So Difficult?

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“Your focus should be less on your rankings and more on getting traffic to your site that turns into customers.” This is one of the most frequent questions asked by people new to the search engine optimization / digital marketing realm. Theoretically, you should just be able to build a…

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The Role of UX in SEO

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A large portion of what we do as SEOs is strategize to attract more traffic to a website, whether it be through paid channels (Google Adwords, Social Advertising) or organic (linkbuilding, on-page optimization, outreach, etc.) Attracting new traffic is no easy task since it involves high costs for things like content development and content promotion, and high time investment from employees…

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Semantic Superheroes

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Rethinking Keyword Targeting in 2016 Ranking for a particular keyword isn’t what it used to be. Since is is now autumn in America, let’s take “pumpkin spice” for example. Only a few years ago McCormick and Libby could be certain that their spices and canned pumpkin products would rank high…

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what are local citations?

What are Local Citations?

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If links are the backbone of organic search engine optimization, then local citations are the backbone of local SEO. A local citation is anywhere on the internet where your business name, address, and phone number are listed together. These are also referred to as NAP (Name, Address, Phone) listings. Local…

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