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The Role of UX in SEO

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A large portion of what we do as SEOs is strategize to attract more traffic to a website, whether it be through paid channels (Google Adwords, Social Advertising) or organic (linkbuilding, on-page optimization, outreach, etc.) Attracting new traffic is no easy task since it involves high costs for things like content development and content promotion, and high time investment from employees…

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Semantic Superheroes

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Rethinking Keyword Targeting in 2016 Ranking for a particular keyword isn’t what it used to be. Since is is now autumn in America, let’s take “pumpkin spice” for example. Only a few years ago McCormick and Libby could be certain that their spices and canned pumpkin products would rank high…

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What are Local Citations?

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If links are the backbone of organic search engine optimization, then local citations are the backbone of local SEO. A local citation is anywhere on the internet where your business name, address, and phone number are listed together. These are also referred to as NAP (Name, Address, Phone) listings. Local…

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Preaching the Gospel of 10x Content

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Recently, a few of our geeks attended Pubcon, a search engine marketing conference in Las Vegas. This was a great opportunity for us to meet influencers in our industry, network, and learn how to better ourselves as a company. One of the biggest take-aways that came from Pubcon was the…

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