Google +1 to Drastically Alter Rankings?

Google recently came out with the +1 button, and describes it as:

The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts, and others on the web find the best stuff when they search.

The +1 button’s timing seems to be a direct response to Bing and Facebook’s announcment that they would be working together to bring social results to the search engine. That partnership has the potential to change the search business big time.

Guillermo Jose Ortiz is Geek Powered Studio's Founder and lead geek. His passion for SEO & PPC helps his clients excel in their industry. You can follow Guillermo on twitter, @GeekPowered.