Google’s Secret Sauce Algorithm Recreated?

By Guillermo Jose Ortiz  |  July 19, 2011  |  SEO

I was browsing the seobook forums and a user posted a link to this interesting article discussing how these academics basically set out to recreate Google’s algorithm with the help of a self learning machine. The interesting part is that their machine was able to predict the top results 8 0ut of 10 times, or 80% of the time!  Ted Ives makes an interesting point in his blog post about the missed opportunity to analyze incoming anchor text in this study. His post dives a little deeper into the data as well, going so far as to provide a detailed chart with ranking factors and their respective weight based on the study. Here are the ranking features used in the study, but definitely check out Ted’s chart on his post.

google ranking factors from academic study

Google Ranking Factors From Academic Study

 

Guillermo Jose Ortiz is Geek Powered Studio's Founder and lead geek. His passion for SEO & PPC helps his clients excel in their industry. You can follow Guillermo on twitter, @GeekPowered.