This morning, Google made the long awaited announcement that they have refreshed the Penguin algorithm (this update has been dubbed Google Penguin 4.0). First launched in 2012, Google Penguin was an algorithm that was designed to penalize websites with spammy link profiles. From 2012 to 2014, the algorithm was refreshed once per year.
In December there were some reports that Google was testing a fourth pay-per-click ad at the top of search result pages, when there are typically only three. The reports were mostly coming from outside of the US.
This week, Google finally confirmed that the testing was over, and the new ad layouts are being rolled out into all markets and languages.
Earlier this week, Google released a major update to the Google plus interface that included a new design aesthetic, and in the process removed the reviews section. On the old Google+ design, you could click on the “About” tab to leave a review or read a review. The new Google Plus has no review functionality included.
Back in June, we reported that Google and Twitter had reached an agreement that would allow Google to show relevant tweets within mobile search results. This week, Google rolled out the integration to desktop results as well.
A big change rolled out today in Google search results that trims local “map pack” results from 7 listings to now only 3. Along with fewer map pack listings, the update brings some minor design updates to the map pack and moves the actual Google Map from the sidebar to the main search results area.…
Google’s next generation of spam fighting algorithm is here. It’s Penguin 2.0, and many of us are wondering what in the world can we do to make sure that our websites aren’t affected by this update? Well, the hope is that you’re supposed to be doing ethical white hat link building, and if you haven’t,…
Are you a small business owner? Have you Googled your business name yet this morning? If not, you probably should. As you were eating dinner last night, Google unleashed an algorithm change that could change how your business shows up in the Google search rankings.