1. Your Comprehensive Business Analysis
The very first step of our process is to take the time to truly understand your business and who your target customer is. Armed with this knowledge, we get to work studying the types of searches that customer makes and how to best attract those customers to your business online. This step is crucial and ensures that we don’t attract poor or unqualified leads. If you are an electrician for example, we want to make sure that only people looking for electrical services see your ads, not people looking to become electricians.
2. Your Competitive Landscape
This is our favorite part. We get to know your top competitors extremely well. We’ll study their tactics and get an understanding of how they’ve approached the marketplace so we can begin to position you for domination. Every industry is unique and requires careful research – we have a specific, conservative approach that allows us to quickly determine the best keywords to try to rank for organically with minimum cost from the client.
3. Build Your Site and Campaigns
No Setup Fees – No Hourly Charges. We want to grow your business and the only way to accomplish this is to make sure your business looks awesome. At Geek Powered, every client gets a complimentary new website that is mobile ready so you can dominate regardless what device a customer is using.
4. Measure Your Results
Every client gets results. We want you to grow your business after all. This is achieved through measuring everything – we mean everything. We’ll track every call, visit, and click to make sure we’re closing as many customers as possible. At the end of each month we then analyze all your data and send you a nifty condensed report with the breakdown of what you spent and how many leads/sales were produced. Constant evaluation every month allows us to track performance and help you grow your business as you can’t improve what you aren’t measuring.
5. Learning From Your Customers
Our marketing decisions are 100% based on data. As your campaign progresses, we slowly learn how your particular set of target customers respond to different call to actions and unique landing pages. This allows us to continually get more and more out of your budget and helping you outperform competitors who are not constantly optimizing their websites and internet marketing campaigns.