Geek Powered Studios has been the best decision I have made in my 6 years of running my practice. They have surpassed my expectations since bringing them on! I went through 2 different SEO companies and they were horrible! I was ready to give up on SEO altogether, until I was referred to Guillermo, the CEO of the company. He was great in explaining all of the options and was honest in what he thought he could accomplish and in what time frame. If I have a problem, I pick up the phone and literally have an answer at that time or during the same day.
Absolute Life Wellness Center Case Study
Geek Powered Studios has been the best decision I have made in my 6 years of running my practice. Dr. Daniel Shaddock, D.C.
Dr. Daniel Shaddock reached out to Geek Powered Studios in 2014, after his 2 previous SEO companies failed to give him the results he wanted. Within 9 months of becoming a Geek Powered client, Absolute Life Wellness Center ranked in the top 5 Google positions for the main money keywords “austin chiropractor” and “chiropractor austin” as well as a huge list of longtail keywords related to his services.
- Website Design
- Content Strategy
- PR Outreach
- Photo & Video
Dr. Shaddock had big plans for his business, including location expansion. Our greatest challenge was obtaining online visibility in a competitive market through fully optimized content, strong backlinks, a sleek design, and even a new domain.
When it came to searching Austin chiropractor, users needed to rely on expertise, trustworthiness, and convenience. We translated his mission to reflect the quality care, professionalism and reliability of a small business into a larger scale. As a result, this campaign was nominated for Best Local SEO Campaign at the 2016 US Search Awards.
Dr. Daniel Shaddock reached out to Geek Powered Studios in 2014, after his 2 previous SEO companies failed to give him the results he wanted. His target keywords were highly competitive and the previous SEO company failed to rank the website above page 5 in Google.
Within 9 months of becoming a Geek Powered client, Absolute Life Wellness Center ranked in the top 5 Google positions for the main money keywords “austin chiropractor” and “chiropractor austin” as well as a huge list of longtail keywords related to his services.
With the help of Geek Powered Studios, between 2014 and 2016 Absolute Life Wellness Center has grown beyond their original South Austin location, opening two additional clinics in Central and North Austin and adding 6 employees to their staff.
I cannot explain how much the team means to my business! We know everyone by their first names! Kylie, John, Blaine, Kenny, Chelsea and Jason have been awesome to work with. GPS deserves this award because they really take their service above and beyond for their clients. I have generated so many new patients that we have opened 2 additional clinics in Austin within 2 short years!
– Dr. Daniel Shaddock, D.C.
Beginning the Campaign
When Geek Powered Studios obtained Absolute Life Wellness Center, it was using the URL www.atxwellnesscenter.com. In the 4 years prior to partnering with Geek Powered Studios, Dr. Shaddock used several SEO companies that could not get him rankings beyond page 5 of Google SERPs.
We believe the lack of results in 4 years were related to a lack of quality content on the site and no focus on link building. We decided to switch the domain for the website to www.absolutelifewellnesscenter.com to better reflect the businesses’ branding. After a site rebuild on Wordpress, a large amount of content expansion, and link building focusing on local high-authority websites, we were able to get the site to the top of page one in roughly 9 months.
How We Did It
Content & Design
After Absolute Life became a client we decided to not only rebuild the site, but to also rewrite all of the website’s content. We requested a list of every condition the physicians at the clinics had ever treated, as well as the techniques and services used to treat these conditions. We turned each condition and each service into its own page, writing technical content explaining the topic to potential customers. By creating pages for all of these services, we have given users more information on certain conditions and treatments, as well as the necessary details to determine if they need to seek treatment with the hope that they will use Absolute Life Wellness Center.
Additionally to keep the website’s content fresh and growing, every month we write a blog post detailing topics like: effects of bad posture, the effects of diet to your health, avoiding injuries during activities, and the proper ways to stretch. These exhaustive, professionally written posts have helped to attract longtail traffic and inbound links.
Finally, we have created a series of videos featuring client testimonials speaking about what their ailment was, and how they were treated. These videos feature a variety of clients including Olympic athletes, competitive jiu jitsu practitioners, and a mother who brought her child into the clinic to treat his chronic ear infections. The videos serve as trust building assets and have helped to distinguish Absolute Life from their low-budget competitors who cannot afford professionally produced videos.
Because Absolute Life Wellness Center specifically serves Austin and it’s surrounding areas, we have worked hard on local SEO campaigns to build strong presence in map pack and semantic searches with local intent. Our approach to local SEO for this campaign has consisted of 3 parts:
We’ve implemented local business JSON-LD schema markup across the site. As the business has added new locations, we’ve added new subdirectory pages to highlight each individual location that utilize structured data markup, so that users looking for treatment in specific areas of Austin receive the appropriate location page with their search query. Serving the correct office information based on geolocation is important to the overall conversion rate, and also helps to reduce confusion in new patients.
Local Citation Building
We have extensively built local citations through tools like Localeze and Moz Local to solidify Absolute Life Wellness Center’s positioning in local searches local map listings. We’ve actively maintained a huge database of citations for the 4 locations to make sure that the NAP information remains consistent.
Local Link Building
The core of our link building efforts for this campaign has consisted of links from local websites. Through hyper-focusing the link profile to revolve heavily around “Austin” websites, we have created a strong link profile that has cemented Absolute Life Wellness Center’s authority as a local chiropractor. We have found a correlation between a high number of local links and an increase in local rankings, especially for keywords using “austin,” such as “austin chiropractor” and “best austin chiropractor.” Some strong local links include Austin Chamber of Commerce, Central Texas BBB, Austin Independent School District, and various local sponsorships.
Leveraging Offline Relationships
Another very important part of this SEO campaign was to leverage Dr. Shaddock’s offline “real world” relationships and turn those into links. Since Dr. Shaddock is well connected in the community, we were able to contact a large number of people and organizations that have worked with him to provide links to his website.
Several local publications had written about Dr. Shaddock, but had not provided a digital story or link. We reached out to every local print publication and website that had written about Dr. Shaddock and through these relationships we were able to acquire several powerful links.
Local Community Affiliations
Dr. Shaddock is the official chiropractor of a local school district, but this relationship was not shown online. We were able to use this relationship to generate powerful edu links that would not be easily replicated by competitors.
Various Military Websites
Dr. Shaddock is a United States veteran, so we were able to leverage his military service to build several strong links on websites about veterans, veteran businesses, and veteran health issues.