This digital marketing glossary is the most extensive list of marketing terminology, lingo, acronyms, and buzzwords available on the web. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together…
Details
The Americans with Disabilities Act, which was enacted in 1990, is a set of rules ensuring that everyone, including those with disabilities, have reasonable access to all areas of public life.
Details
Maybe you need a little reputation management and don’t want a job recruiter looking through your personal pictures while you hunt for a job. Or maybe you just want to keep your Facebook profile private for friends and family to see, not for people doing searches in Google…
Details
The device in your pocket or sitting next to you on the desk: how would you describe its role in your life? For most of us, it’s not only a necessity, but a lifeline. That little device is transforming our lives, whether we actively notice it or not. It enables and offers new ways of…
Details
How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each…
Details
04/04/17 Update: The full slideshow from our D4D17 Presentation can be found here. Geek Powered Studios will be presenting at this year’s Designing for Digital Conference, here in Austin, TX. Our Director of Digital Marketing, John Leo Weber, and Digital Marketing Manager, Upasna Gautam, will be presenting a session on mobile-first UX and design. Designing…
Details
If a business hired Geek Powered Studios in 2012, 2013, or 2014, they probably hired us as an “SEO company”. They likely hired us with the explicit goal of gaining higher rankings in Google searches for a few target keywords. For example, a real estate agent in Austin, TX would have hired us to get them showing at the top of Google searches for keywords like “austin real estate agent” or “austin real estate company”…
Details
Search certainly isn’t rocket science, but it can be much better understood with a little bit of basic science background.For those who don’t work in the discipline, the world of search engine optimization is usually perceived as dark and mystifying. The field itself sometimes gets a negative image within the industry because it is greatly…
Details
In crafting a landing page for a new campaign, we follow a set of best practices. Through building, testing, and reviewing thousands of landing pages, these best practices have been shown to aid in building landing pages with improved user experience and increased conversion rates.
Details
Growth hacking is becoming a hot topic everywhere, but within the search marketing industry it is growing quite rapidly. Growth hacking is a methodology that involves making incremental changes across a variety of marketing channels with the goal of getting the biggest returns from limited resources. Many startups look to growth hacking to build their user bases since startups typically face heavy limitations on time and financial resources.
Details