The device in your pocket or sitting next to you on the desk: how would you describe its role in your life? For most of us, it’s not only a necessity, but a lifeline. That little device is transforming our lives, whether we actively notice it or not. It enables and offers new ways of…
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How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each…
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04/04/17 Update: The full slideshow from our D4D17 Presentation can be found here. Geek Powered Studios will be presenting at this year’s Designing for Digital Conference, here in Austin, TX. Our Director of Digital Marketing, John Leo Weber, and Digital Marketing Manager, Upasna Gautam, will be presenting a session on mobile-first UX and design. Designing…
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If a business hired Geek Powered Studios in 2012, 2013, or 2014, they probably hired us as an “SEO company”. They likely hired us with the explicit goal of gaining higher rankings in Google searches for a few target keywords. For example, a real estate agent in Austin, TX would have hired us to get them showing at the top of Google searches for keywords like “austin real estate agent” or “austin real estate company”…
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Search certainly isn’t rocket science, but it can be much better understood with a little bit of basic science background.For those who don’t work in the discipline, the world of search engine optimization is usually perceived as dark and mystifying. The field itself sometimes gets a negative image within the industry because it is greatly…
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In crafting a landing page for a new campaign, we follow a set of best practices. Through building, testing, and reviewing thousands of landing pages, these best practices have been shown to aid in building landing pages with improved user experience and increased conversion rates.
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Growth hacking is becoming a hot topic everywhere, but within the search marketing industry it is growing quite rapidly. Growth hacking is a methodology that involves making incremental changes across a variety of marketing channels with the goal of getting the biggest returns from limited resources. Many startups look to growth hacking to build their user bases since startups typically face heavy limitations on time and financial resources.
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This morning, Google made the long awaited announcement that they have refreshed the Penguin algorithm (this update has been dubbed Google Penguin 4.0). First launched in 2012, Google Penguin was an algorithm that was designed to penalize websites with spammy link profiles. From 2012 to 2014, the algorithm was refreshed once per year.
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We are extremely happy to announce that Geek Powered Studios has been shortlisted in two categories for the 2016 US Search Awards, the premier digital marketing award show taking place October 12th at Caesars Palace in Las Vegas.
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This is one of the most frequent questions asked by people new to the search engine optimization / digital marketing realm. Theoretically, you should just be able to build a website utilizing basic SEO techniques, build some links to the site, then sit back and watch your rankings go up, right? Wrong!
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