Your Organic Conversion Funnel Just Got Shorter
In the spirit of making all of our searches quick and user-friendly, Google is now showing “book” or “schedule” buttons on some local search results.
Learn what this can mean for your business.
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Why is it Important to Switch to HTTPS?
Web security is a crucial element to the overall health of your site. Security ensures users can access your site safely, preferably through HTTPS instead of HTTP. HTTPS or Hypertext Transfer Protocol Secure, adds a layer of protection to your website, making it harder to theoretically peer into your website and capture sensitive user information.
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Why Your Business Needs a Technical SEO Audit
A technical SEO audit is one of the most powerful resources you can invest in for your website. In today’s evolving digital ecosystem, it’s important to keep your website aligned with the current best practices and and industry standards.
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The Ultimate Guide to Using Yelp for Small Businesses (Updated Aug. 2017)
Gathering reviews from your customers has become a crucial part of maintaining a successful business. As a potential customer starts looking with intent at different businesses, it’s likely that they’ll see and browse through reviews to help make a better informed decision about the service they’re looking for. Enter Yelp.
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Google Just Axed Dynamic Search Results
Google announced that they have killed the dynamic version of their desktop search results known as “Instant Search.” Rolled out in 2010, Instant Search was a feature that would dynamically change the search results in Google as you typed, without the user needing to press “Enter”. For example, if you typed “taco” into the search bar…
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Digital Marketing Glossary: 177+ Popular Terms Defined
This digital marketing glossary is the most extensive list of marketing terminology, lingo, acronyms, and buzzwords available on the web. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together…
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How to Avoid an ADA Compliance Lawsuit on your Website
The Americans with Disabilities Act, which was enacted in 1990, is a set of rules ensuring that everyone, including those with disabilities, have reasonable access to all areas of public life.
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How To Remove Your Facebook Profile From Google Searches
Maybe you need a little reputation management and don’t want a job recruiter looking through your personal pictures while you hunt for a job. Or maybe you just want to keep your Facebook profile private for friends and family to see, not for people doing searches in Google…
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What Are Micro-Moments in Mobile Marketing?
The device in your pocket or sitting next to you on the desk: how would you describe its role in your life? For most of us, it’s not only a necessity, but a lifeline. That little device is transforming our lives, whether we actively notice it or not. It enables and offers new ways of…
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Local SEO: DIY vs Hiring an Agency vs Hiring In-house
How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each…
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