What is Keyword Cannibalization? Cannibalization is a frightening word and while it can seem a bit dramatic as a digital marketing term, it can still be quite terrifying for an online store owner. Keyword cannibalization is when multiple pages on a website compete for the same/similar keyword(s). This can be extremely detrimental to SEO efforts…
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With traditional media (radio, tv, & print), marketers assumed that customers had to be lead to physical stores. Each touchpoint was determined to be equally critical in all stages of engagement: awareness, consideration, buying, and repeat action. Today, media (and by extension advertising) have been democratized. It’s easier to reach people than ever before, and the perception of the Customer Journey is ready for change…
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Cart abandonments can feel personal! Your business; your team, has spent countless hours optimizing content, creating high-quality products, and building the ideal customer funnel. But imagine this: customers are visiting your site, and a significant number of them aren’t completing their order. What happened and how can you better guide users through the entire funnel? …
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What Does Postmortem Mean? In business terms, a postmortem is a process for discussing and documenting a project’s effectiveness so you can improve operations and mitigate future risks. The process of conducting a postmortem also produces a document that recaps all of a project’s events and findings. This document is known as a postmortem report.…
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Branding vs Marketing How do you define your business and how do you build awareness? Branding utilizes a combination of art and science to illustrate the core values and essence of your business; marketing is how you communicate that message to your target audience. To build an effective marketing campaign, you must first distinguish and…
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As we begin to approach the end of the year, many digital marketers are theorizing what impact the 2020 US elections are going to have on paid digital advertising. Many political experts and commentators have posited that digital advertising had a major effect on the outcome of the 2016 elections and will continue to grow…
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As with just about everything in the world of SEO, the best link building techniques change every year — what works one year can yield paltry results the next. Worse, strategies that used to be acceptable can now result in a Google penalty. These are called “black hat” strategies, SEO practices that violate search engine…
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Getting your business to rank organically is all about SEO and content marketing. When you combine best SEO practices with a clever content marketing strategy, it will quickly become difficult for competitors to outrank you for your top keywords. Better yet, you won’t even have to pay for it. Before we go through the benefits…
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For many websites, local link building is the missing puzzle piece to cultivating a comprehensive and successful SEO campaign. Creating solid content and building a technically sound website is a fairly straightforward process for most professional SEOs and digital marketing agencies. However, designing and implementing a modern local backlinking system and profile can elude even…
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So, you’re taking the leap and looking for someone to handle your digital marketing services. Do you know what questions to ask before settling on a candidate? After all, not all digital marketers are created equal. Failure to select an agency that aligns with your needs can result in your business not getting the visibility…
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