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Benefits of Local Link Building

For many websites, local link building is the missing puzzle piece to cultivating a comprehensive and successful SEO campaign. Creating solid content and building a technically sound website is a fairly straightforward process for most professional SEOs and digital marketing agencies. However, designing and implementing a modern local backlinking system and profile can elude even…

The Most Important Questions to Ask Your Digital Marketing Agency

So, you’re taking the leap and looking for someone to handle your digital marketing services.  Do you know what questions to ask before settling on a candidate? After all, not all digital marketers are created equal. Failure to select an agency that aligns with your needs can result in your business not getting the visibility…

How Duplicate Content Hurts Your Website

If you make it a point to routinely post content that is interesting, timely, and optimized for keywords, you’re already making strides toward positive trends in SEO. On the other side of this coin, however, is duplicate content. Unlike original content, duplicate content actively hurts your site’s performance due to the algorithmic preferences of search engines.

Google My Business: How to Claim Your Listing

With the suite of features collectively known as Google My Business, you can dramatically improve your odds of being found through organic search, boosting site traffic, and attracting customers with the intent to convert.

Fact or Fiction: SEO is Going to Die

Search engines are getting better. This makes ranking well on them more difficult. You have to write content that’s high-quality, thorough, and user-friendly. All of this is good news. It means that, when searching, you’ll have a better user experience for the results you see on Google. But does this mean that search engines are getting so good that, soon, SEO will become obsolete?

What Is Schema Markup?

The devil is in the details when it comes to the visibility of a page, and one of these details is known as schema markup.

What Is Evergreen Content, and is it the Solution to Your SEO Problems?

Evergreen content generates more and more traffic every day by staying relevant longer than average content does. Find out more about what evergreen content is and how to leverage it for your business.

Your Organic Conversion Funnel Just Got Shorter

In the spirit of making all of our searches quick and user-friendly, Google is now showing “book” or “schedule” buttons on some local search results.

Learn what this can mean for your business.

Why is it Important to Switch to HTTPS?

Web security is a crucial element to the overall health of your site. Security ensures users can access your site safely, preferably through HTTPS instead of HTTP. HTTPS or Hypertext Transfer Protocol Secure, adds a layer of protection to your website, making it harder to theoretically peer into your website and capture sensitive user information.