What Does Postmortem Mean? In business terms, a postmortem is a process for discussing and documenting a project’s effectiveness so you can improve operations and mitigate future risks. The process of conducting a postmortem also produces a document that recaps all of a project’s events and findings. This document is known as a postmortem report.…
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Branding vs Marketing How do you define your business and how do you build awareness? Branding utilizes a combination of art and science to illustrate the core values and essence of your business; marketing is how you communicate that message to your target audience. To build an effective marketing campaign, you must first distinguish and…
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As we begin to approach the end of the year, many digital marketers are theorizing what impact the 2020 US elections are going to have on paid digital advertising. Many political experts and commentators have posited that digital advertising had a major effect on the outcome of the 2016 elections and will continue to grow…
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As with just about everything in the world of SEO, the best link building techniques change every year — what works one year can yield paltry results the next. Worse, strategies that used to be acceptable can now result in a Google penalty. These are called “black hat” strategies, SEO practices that violate search engine…
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Getting your business to rank organically is all about SEO and content marketing. When you combine best SEO practices with a clever content marketing strategy, it will quickly become difficult for competitors to outrank you for your top keywords. Better yet, you won’t even have to pay for it. Before we go through the benefits…
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For many websites, local link building is the missing puzzle piece to cultivating a comprehensive and successful SEO campaign. Creating solid content and building a technically sound website is a fairly straightforward process for most professional SEOs and digital marketing agencies. However, designing and implementing a modern local backlinking system and profile can elude even…
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So, you’re taking the leap and looking for someone to handle your digital marketing services. Do you know what questions to ask before settling on a candidate? After all, not all digital marketers are created equal. Failure to select an agency that aligns with your needs can result in your business not getting the visibility…
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If you make it a point to routinely post content that is interesting, timely, and optimized for keywords, you’re already making strides toward positive trends in SEO. On the other side of this coin, however, is duplicate content. Unlike original content, duplicate content actively hurts your site’s performance due to the algorithmic preferences of search engines.
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With the suite of features collectively known as Google My Business, you can dramatically improve your odds of being found through organic search, boosting site traffic, and attracting customers with the intent to convert.
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Search engines are getting better. This makes ranking well on them more difficult. You have to write content that’s high-quality, thorough, and user-friendly. All of this is good news. It means that, when searching, you’ll have a better user experience for the results you see on Google. But does this mean that search engines are getting so good that, soon, SEO will become obsolete?
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