If links are the backbone of organic search engine optimization, then local citations are the backbone of local SEO. A local citation is anywhere on the internet where your business name, address, and phone number are listed together.
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Recently, a few of our geeks attended Pubcon, a search engine marketing conference in Las Vegas. This was a great opportunity for us to meet influencers in our industry, network, and learn how to better ourselves as a company. One of the biggest take-aways that came from Pubcon was the idea of 10x content.
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In their quarterly earnings report yesterday, Yahoo announced that it has struck a new deal with Google that has big implications for the search marketing industry. The 2 search giants have reached a 3-year agreement that would allow Yahoo to show search results and ads from Google instead of Microsoft. The deal has not yet…
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Back in August, Google began beta testing a new system of paid advertising in San Francisco for local service based businesses. The service, dubbed Google Home Service Ads, aims to compete with review aggregate companies like Yelp, Angie’s List, and Home Advisor. The new ad system is controlled through Adwords Express, and is only being…
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Back in June, we reported that Google and Twitter had reached an agreement that would allow Google to show relevant tweets within mobile search results. This week, Google rolled out the integration to desktop results as well.
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A big change rolled out today in Google search results that trims local “map pack” results from 7 listings to now only 3. Along with fewer map pack listings, the update brings some minor design updates to the map pack and moves the actual Google Map from the sidebar to the main search results area.…
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In February 2015, Google and Twitter reached a deal that would make tweets indexable in Google search results. This week, we began to see this integration take shape, as tweets began to show up in certain Google searches on mobile devices. It appears that this month marks the beginning of the Google/Twitter integration in the United…
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Visibility, Not Rankings Keyword rankings are at the core of SEO, and have been the long time measure of a successful SEO campaign. While it is still important to track and monitor specific keywords and their rankings, we encourage our clients (and ourselves) to take a broader view of organic visibility to measure success of…
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One of the first questions people have when they look into SEO for their website is, “How much is this going to cost me?” It’s a fair question, since obviously you have a business to run and a budget to manage. At the end of the day, the best question to ask yourself isn’t how…
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Anyone who works in the world of SEO and internet marketing knows that no two clients are alike. In this industry, you’ll meet all sorts of clients: the good, the bad, and the unreadable. Here’s an infographic to help your company tell the difference. Even though every client is different, the best-case scenario for any…
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