It is safe to say that artificial intelligence is single handedly the most important technology to be introduced into search marketing in the last few years. From Google’s RankBrain algorithm which feeds searches through machine learning technology, to Alexa, Siri, and Cortana for voice search, AI is changing the way we use and interact with search engines.
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In December there were some reports that Google was testing a fourth pay-per-click ad at the top of search result pages, when there are typically only three. The reports were mostly coming from outside of the US.
This week, Google finally confirmed that the testing was over, and the new ad layouts are being rolled out into all markets and languages.
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A large portion of what we do as SEOs is strategize to attract more traffic to a website, whether it be through paid channels (Google Adwords, Social Advertising) or organic (linkbuilding, on-page optimization, outreach, etc.) Attracting new traffic is no easy task since it involves high costs for things like content development and content promotion, and high time investment from employees…
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Ranking for a particular keyword isn’t what it used to be. Since it is now autumn in America, let’s take “pumpkin spice” for example.
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Earlier this week, Google released a major update to the Google plus interface that included a new design aesthetic, and in the process removed the reviews section. On the old Google+ design, you could click on the “About” tab to leave a review or read a review. The new Google Plus has no review functionality included.
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If links are the backbone of organic search engine optimization, then local citations are the backbone of local SEO. A local citation is anywhere on the internet where your business name, address, and phone number are listed together.
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Recently, a few of our geeks attended Pubcon, a search engine marketing conference in Las Vegas. This was a great opportunity for us to meet influencers in our industry, network, and learn how to better ourselves as a company. One of the biggest take-aways that came from Pubcon was the idea of 10x content.
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In their quarterly earnings report yesterday, Yahoo announced that it has struck a new deal with Google that has big implications for the search marketing industry. The 2 search giants have reached a 3-year agreement that would allow Yahoo to show search results and ads from Google instead of Microsoft. The deal has not yet…
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Back in August, Google began beta testing a new system of paid advertising in San Francisco for local service based businesses. The service, dubbed Google Home Service Ads, aims to compete with review aggregate companies like Yelp, Angie’s List, and Home Advisor. The new ad system is controlled through Adwords Express, and is only being…
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Back in June, we reported that Google and Twitter had reached an agreement that would allow Google to show relevant tweets within mobile search results. This week, Google rolled out the integration to desktop results as well.
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