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The Growth Equation That Every Business Should Know

Digital Marketing ResourcesBy Geek Powered December 7, 2016 3 Comments

Growth hacking is becoming a hot topic everywhere, but within the search marketing industry it is growing quite rapidly. Growth hacking is a methodology that involves making incremental changes across a variety of marketing channels with the goal of getting the biggest returns from limited resources. Many startups look to growth hacking to build their user bases since startups typically face heavy limitations on time and financial resources.

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Google Rolls Out Real Time Penguin Algorithm

Google Updates, SEOBy Geek Powered September 23, 2016 2 Comments

This morning, Google made the long awaited announcement that they have refreshed the Penguin algorithm (this update has been dubbed Google Penguin 4.0). First launched in 2012, Google Penguin was an algorithm that was designed to penalize websites with spammy link profiles. From 2012 to 2014, the algorithm was refreshed once per year.

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Geek Powered Studios Announced as Finalists for The 2016 US Search Awards

CompanyBy Geek Powered September 14, 2016

We are extremely happy to announce that Geek Powered Studios has been shortlisted in two categories for the 2016 US Search Awards, the premier digital marketing award show taking place October 12th at Caesars Palace in Las Vegas.

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What Makes SEO So Difficult?

SEOBy Geek Powered August 2, 2016 9 Comments

This is one of the most frequent questions asked by people new to the search engine optimization / digital marketing realm. Theoretically, you should just be able to build a website utilizing basic SEO techniques, build some links to the site, then sit back and watch your rankings go up, right? Wrong!

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Why You Shouldn’t Search For Your Own PPC Ads

Digital Marketing ResourcesBy Geek Powered July 21, 2016

Every so often we receive a call from a client asking why they aren’t seeing their Google PPC ads show up when they search for their main keywords. Certainly it could be frustrating to see that you are missing opportunities to show up in front of potential customers but searching for your own ad is deceiving, and can actually harm your campaign in the long run. In this post I will explain why you should never search for your own ads, and show you a trick that you can use to see your ads in real time without compromising your campaign.

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Using Pokemon Go For Small Business Marketing

Digital Marketing ResourcesBy July 14, 2016

As every news outlet from Inc. Magazine, to Rolling Stone, to Fox News has been reporting, PokémonGo is the hottest new digital phenomenon on the planet. The mobile app has already eclipsed Tinder installs on Android and has more daily users than Twitter.

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Will Virtual Assistants Kill SEO As We Know It?

SEOBy Geek Powered May 20, 2016 4 Comments

It is safe to say that artificial intelligence is single handedly the most important technology to be introduced into search marketing in the last few years. From Google’s RankBrain algorithm which feeds searches through machine learning technology, to Alexa, Siri, and Cortana for voice search, AI is changing the way we use and interact with search engines.

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Google Is Now Showing 4 PPC Ads Above The Fold Instead Of 3

Google UpdatesBy Geek Powered January 26, 2016 1 Comment

In December there were some reports that Google was testing a fourth pay-per-click ad at the top of search result pages, when there are typically only three. The reports were mostly coming from outside of the US.

This week, Google finally confirmed that the testing was over, and the new ad layouts are being rolled out into all markets and languages.

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The Role of UX in SEO

Digital Marketing Resources, SEOBy Geek Powered January 11, 2016 1 Comment

A large portion of what we do as SEOs is strategize to attract more traffic to a website, whether it be through paid channels (Google Adwords, Social Advertising) or organic (linkbuilding, on-page optimization, outreach, etc.) Attracting new traffic is no easy task since it involves high costs for things like content development and content promotion, and high time investment from employees…

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Semantic Superheroes

Digital Marketing Resources, SEOBy December 14, 2015

Ranking for a particular keyword isn’t what it used to be. Since it is now autumn in America, let’s take “pumpkin spice” for example.

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