This is one of the most frequent questions asked by people new to the search engine optimization / digital marketing realm. Theoretically, you should just be able to build a website utilizing basic SEO techniques, build some links to the site, then sit back and watch your rankings go up, right? Wrong!
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Every so often we receive a call from a client asking why they aren’t seeing their Google PPC ads show up when they search for their main keywords. Certainly it could be frustrating to see that you are missing opportunities to show up in front of potential customers but searching for your own ad is deceiving, and can actually harm your campaign in the long run. In this post I will explain why you should never search for your own ads, and show you a trick that you can use to see your ads in real time without compromising your campaign.
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As every news outlet from Inc. Magazine, to Rolling Stone, to Fox News has been reporting, PokémonGo is the hottest new digital phenomenon on the planet. The mobile app has already eclipsed Tinder installs on Android and has more daily users than Twitter.
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It is safe to say that artificial intelligence is single handedly the most important technology to be introduced into search marketing in the last few years. From Google’s RankBrain algorithm which feeds searches through machine learning technology, to Alexa, Siri, and Cortana for voice search, AI is changing the way we use and interact with search engines.
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In December there were some reports that Google was testing a fourth pay-per-click ad at the top of search result pages, when there are typically only three. The reports were mostly coming from outside of the US.
This week, Google finally confirmed that the testing was over, and the new ad layouts are being rolled out into all markets and languages.
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A large portion of what we do as SEOs is strategize to attract more traffic to a website, whether it be through paid channels (Google Adwords, Social Advertising) or organic (linkbuilding, on-page optimization, outreach, etc.) Attracting new traffic is no easy task since it involves high costs for things like content development and content promotion, and high time investment from employees…
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Ranking for a particular keyword isn’t what it used to be. Since it is now autumn in America, let’s take “pumpkin spice” for example.
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Earlier this week, Google released a major update to the Google plus interface that included a new design aesthetic, and in the process removed the reviews section. On the old Google+ design, you could click on the “About” tab to leave a review or read a review. The new Google Plus has no review functionality included.
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If links are the backbone of organic search engine optimization, then local citations are the backbone of local SEO. A local citation is anywhere on the internet where your business name, address, and phone number are listed together.
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Recently, a few of our geeks attended Pubcon, a search engine marketing conference in Las Vegas. This was a great opportunity for us to meet influencers in our industry, network, and learn how to better ourselves as a company. One of the biggest take-aways that came from Pubcon was the idea of 10x content.
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