In their quarterly earnings report yesterday, Yahoo announced that it has struck a new deal with Google that has big implications for the search marketing industry. The 2 search giants have reached a 3-year agreement that would allow Yahoo to show search results and ads from Google instead of Microsoft. The deal has not yet…
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Back in August, Google began beta testing a new system of paid advertising in San Francisco for local service based businesses. The service, dubbed Google Home Service Ads, aims to compete with review aggregate companies like Yelp, Angie’s List, and Home Advisor. The new ad system is controlled through Adwords Express, and is only being…
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Back in June, we reported that Google and Twitter had reached an agreement that would allow Google to show relevant tweets within mobile search results. This week, Google rolled out the integration to desktop results as well.
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A big change rolled out today in Google search results that trims local “map pack” results from 7 listings to now only 3. Along with fewer map pack listings, the update brings some minor design updates to the map pack and moves the actual Google Map from the sidebar to the main search results area.…
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In February 2015, Google and Twitter reached a deal that would make tweets indexable in Google search results. This week, we began to see this integration take shape, as tweets began to show up in certain Google searches on mobile devices. It appears that this month marks the beginning of the Google/Twitter integration in the United…
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Visibility, Not Rankings Keyword rankings are at the core of SEO, and have been the long time measure of a successful SEO campaign. While it is still important to track and monitor specific keywords and their rankings, we encourage our clients (and ourselves) to take a broader view of organic visibility to measure success of…
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One of the first questions people have when they look into SEO for their website is, “How much is this going to cost me?” It’s a fair question, since obviously you have a business to run and a budget to manage. At the end of the day, the best question to ask yourself isn’t how…
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Anyone who works in the world of SEO and internet marketing knows that no two clients are alike. In this industry, you’ll meet all sorts of clients: the good, the bad, and the unreadable. Here’s an infographic to help your company tell the difference. Even though every client is different, the best-case scenario for any…
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It’s a Zero Sum Game A game tournament can only have one winner. In SEO, there can only be a single #1 result. Companies are targeting the exact same existing demand within their industry. Your loss is someone else’s gain and vice versa. A smart player in either realm will research and study the competition…
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At Geek Powered Studios, we are excited and honored to have been named a 2014 Torch Award Winner! Yesterday Carrie Hurt, President and CEO of the BBB Central Texas, presented us with a trophy and certificate, recognizing Geek Powered Studios for our commitment to transparency and marketplace ethics. The Torch Award is a coveted honor …
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