Semantic Superheroes
Ranking for a particular keyword isn’t what it used to be. Since it is now autumn in America, let’s take “pumpkin spice” for example.
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How To Leave A Google Review
Earlier this week, Google released a major update to the Google plus interface that included a new design aesthetic, and in the process removed the reviews section. On the old Google+ design, you could click on the “About” tab to leave a review or read a review. The new Google Plus has no review functionality included.
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What are Local Citations?
If links are the backbone of organic search engine optimization, then local citations are the backbone of local SEO. A local citation is anywhere on the internet where your business name, address, and phone number are listed together.
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Preaching the Gospel of 10x Content
Recently, a few of our geeks attended Pubcon, a search engine marketing conference in Las Vegas. This was a great opportunity for us to meet influencers in our industry, network, and learn how to better ourselves as a company. One of the biggest take-aways that came from Pubcon was the idea of 10x content.
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Yahoo and Google Announce New Partnership Deal
In their quarterly earnings report yesterday, Yahoo announced that it has struck a new deal with Google that has big implications for the search marketing industry. The 2 search giants have reached a 3-year agreement that would allow Yahoo to show search results and ads from Google instead of Microsoft. The deal has not yet…
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Google Home Service Ads: Opportunities and Challenges
Back in August, Google began beta testing a new system of paid advertising in San Francisco for local service based businesses. The service, dubbed Google Home Service Ads, aims to compete with review aggregate companies like Yelp, Angie’s List, and Home Advisor. The new ad system is controlled through Adwords Express, and is only being…
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Google Desktop Search Results Displaying Tweet Snippets
Back in June, we reported that Google and Twitter had reached an agreement that would allow Google to show relevant tweets within mobile search results. This week, Google rolled out the integration to desktop results as well.
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Google Update Slims Map Pack To 3 Results: Big Change For Local SEO
A big change rolled out today in Google search results that trims local “map pack” results from 7 listings to now only 3. Along with fewer map pack listings, the update brings some minor design updates to the map pack and moves the actual Google Map from the sidebar to the main search results area.…
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Google Now Showing Recent Tweets in Search Results
In February 2015, Google and Twitter reached a deal that would make tweets indexable in Google search results. This week, we began to see this integration take shape, as tweets began to show up in certain Google searches on mobile devices. It appears that this month marks the beginning of the Google/Twitter integration in the United…
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3 SEO Metrics That You Aren’t Measuring Correctly
Visibility, Not Rankings Keyword rankings are at the core of SEO, and have been the long time measure of a successful SEO campaign. While it is still important to track and monitor specific keywords and their rankings, we encourage our clients (and ourselves) to take a broader view of organic visibility to measure success of…
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