Visibility, Not Rankings Keyword rankings are at the core of SEO, and have been the long time measure of a successful SEO campaign. While it is still important to track and monitor specific keywords and their rankings, we encourage our clients (and ourselves) to take a broader view of organic visibility to measure success of…
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One of the first questions people have when they look into SEO for their website is, “How much is this going to cost me?” It’s a fair question, since obviously you have a business to run and a budget to manage. At the end of the day, the best question to ask yourself isn’t how…
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Anyone who works in the world of SEO and internet marketing knows that no two clients are alike. In this industry, you’ll meet all sorts of clients: the good, the bad, and the unreadable. Here’s an infographic to help your company tell the difference. Even though every client is different, the best-case scenario for any…
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It’s a Zero Sum Game A game tournament can only have one winner. In SEO, there can only be a single #1 result. Companies are targeting the exact same existing demand within their industry. Your loss is someone else’s gain and vice versa. A smart player in either realm will research and study the competition…
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At Geek Powered Studios, we are excited and honored to have been named a 2014 Torch Award Winner! Yesterday Carrie Hurt, President and CEO of the BBB Central Texas, presented us with a trophy and certificate, recognizing Geek Powered Studios for our commitment to transparency and marketplace ethics. The Torch Award is a coveted honor …
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Here at Geek Powered Studios, we’re excited to announce the launch of a new web series called “Ask The Geeks” where we review user submitted websites and provide advice to the community on marketing best practices. Our aim for the series is to help small businesses with marketing ideas, and to give tips and advice…
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Do they rank for their own keywords?An SEO company that doesn’t rank for their own key words, is like hiring a mechanic that’s unable to fix his own car. Why would you hire someone that can’t do for themselves what they are trying to do for you, let alone charge you so much money? So make sure that a company actually ranks–they showup in search engine results–for keywords that they’re trying to optimize for. So for example, if you’re trying to rank for something in San Antonio, type in “SEO San Antonio” or “San Antonio SEO” and see if this company actually ranks on that front page. If they’re unable to rank their own company, what in the world makes you think that they’re going to be able to actually get results for you? No “About Us” Page – An SEO company that doesn’t have an “About Us”…
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Google’s next generation of spam fighting algorithm is here. It’s Penguin 2.0, and many of us are wondering what in the world can we do to make sure that our websites aren’t affected by this update? Well, the hope is that you’re supposed to be doing ethical white hat link building, and if you haven’t,…
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Are you a small business owner? Have you Googled your business name yet this morning? If not, you probably should. As you were eating dinner last night, Google unleashed an algorithm change that could change how your business shows up in the Google search rankings.
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Ever since I’ve visited Austin, I could not shake the idea of expanding into this wonderful city. Having attended 2 SXSW events and visited friends who work for various computer companies such as Dell and HP, I quickly fell in love with the Austin, the tech culture and its ever evolving list of things to…
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