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Digital Marketing For Lawyers
Internet marketing for lawyers presents a unique challenge to marketing teams, considering the long lists of rules and regulations surrounding legal advertising created by the Bar Associations. As a digital marketing company, our goal is to drive the most qualified internet leads to your law firm, while staying within the bounds of the rules and regulations.
Our approach to legal marketing is not a singular process, as each field of law presents unique opportunities and challenges specific to that legal space. For example, an immigration attorney in Texas will have a very different target demographic and marketing strategy than a medical malpractice lawyer in New York. Our digital marketing strategy involves learning your practice’s target demographic, and finding the most profitable customer and case type for you so we know where to focus our efforts.
Web Design For Law Firms
The branding, design, and feel of your website can be very important to whether or not people browsing your site end up becoming clients, or instead choose your competitor who has a better website. All of the lawyer websites we design are masterfully built with aesthetics, functionality, and usability in mind. All of of our legal websites are built to work on desktop computers as well as on iPads and mobile phones. No matter how your clients find you online, they should have a good web experience on all platforms.
When looking for a lawyer online, your potential customers will tend to be influenced by 2 things:
1. Trust Signals
You will notice that when you navigate to many reputable lawyer websites, they will prominently feature badges and seals for various associations, awards, and certifications to which they belong. These seals and logos act as signals to show potential customers that you are trustworthy and distinguished in your field. Another important trust signal is to feature clear and concise biographies of your legal staff that provide information about any degrees, awards, and professional accomplishments that will make the customer more comfortable with trusting you to handle their legal case.
2. Consultations, Fees, or Special Offers
Your potential customers know that legal cases can become expensive, so it is important to feature information regarding scheduling and fees that can make the potential customer more likely to call you. For instance, if you offer free consultations, that should likely be featured prominently on your website. If you only charge clients once they win their case, this would be important to incorporate into the messaging of the site.
SEO For Lawyers
SEO for lawyers is a unique business, in that it tends to be very different from SEO for other industries. Law firm SEO requires a mix of traditional tactics like on-page optimization, link building, and content promotion, but also often requires additional participation in legal directories and websites that can be very expensive and difficult to navigate by those not familiar with them. Our team of law firm SEO specialists have successfully worked with law firms across the country to help them reach their organic goals, and can help you understand what it takes to take your legal website to the top.
Legal SEO also requires an aggressive local strategy to target people in your immediate area who might be looking for your particular service. To reach these potential clients, it is important that you have all of the local citations in place to make their search even easier. To accomplish this, our SEO specialists have a comprehensive local strategy that will increase the likelihood of having your business show in map results in Google, Bing, and Yahoo. Our team builds optimized local pages on your website and connects them to a Google business page which signals to Google that your business should show on Google maps and in map listings.
These additional local SEO tactics can help to drive more qualified leads to your law firm, and help you to grow your business.
PPC For Attorneys
Pay-per-click advertising is extremely competitive within the legal space.PPC can become unnecessarily expensive very quickly if managed improperly. Since PPC is one of the best ways to quickly drive new clients to your law firm, it is important that you have a skilled team of PPC account managers working for you. Our PPC team utilizes some of the newest tools and methods available to help law firms across the country reach their marketing goals.
We start with extensive market research to collect keyword data for your field of law. We then use special tools to deep-dive into your competitors’ PPC strategy and see what tactics they are employing in order to find out where we can gain a competitive advantage. Using this research, our PPC team crafts custom campaigns with creative messaging to bring new clients to you.
We constantly monitor and improve your PPC campaigns on a daily, weekly, and monthly basis.
Over time, we test new ads, landing pages, and messaging to see how to best connect with your target demographic. We are whole-heartedly opposed to the set-it-and-forget-it method of PPC used by other marketing companies, which is why we constantly monitor and improve your PPC campaigns on a daily, weekly, and monthly basis.
Our services start at $5,000 a month
If you are serious about growing your business we would love to talk! Fill out our form, and we will get in touch.