Protecting Your Website From Spam and Phishing
Spam and Phishing can be serious issues for business owners that range from annoying to critical. Find out how to protect yourself and your site from scammers.
4 Steps for Writing Irresistible Titles That Captivate Your Readers
Writing a catchy blog title is important, as your blog title accounts for as much as 50 percent of your blog post’s success. Plenty of factors go into writing an article that people will click on. Here are the four most important.
How To Prevent Shopping Cart Abandonment
Cart abandonments can feel personal! Your business; your team, has spent countless hours optimizing content, creating high-quality products, and building the ideal customer funnel. But imagine this: customers are visiting your site, and a significant number of them aren’t completing their order. What happened and how can you better guide users through the entire funnel? …
Postmortem Checklist: How to Write a Successful Postmortem Report
What Does Postmortem Mean? In business terms, a postmortem is a process for discussing and documenting a project’s effectiveness so you can improve operations and mitigate future risks. The process of conducting a postmortem also produces a document that recaps all of a project’s events and findings. This document is known as a postmortem report.…
How to Find A Digital Marketing Agency that Fits With Your Brand
Branding vs Marketing How do you define your business and how do you build awareness? Branding utilizes a combination of art and science to illustrate the core values and essence of your business; marketing is how you communicate that message to your target audience. To build an effective marketing campaign, you must first distinguish and…
How Does Election Season Affect PPC Campaigns & Results?
As we begin to approach the end of the year, many digital marketers are theorizing what impact the 2020 US elections are going to have on paid digital advertising. Many political experts and commentators have posited that digital advertising had a major effect on the outcome of the 2016 elections and will continue to grow…
Why Your Business Needs a Technical SEO Audit
A technical SEO audit is one of the most powerful resources you can invest in for your website. In today’s evolving digital ecosystem, it’s important to keep your website aligned with the current best practices and and industry standards.
The Ultimate Guide to Using Yelp for Small Businesses (Updated Aug. 2017)
Gathering reviews from your customers has become a crucial part of maintaining a successful business. As a potential customer starts looking with intent at different businesses, it’s likely that they’ll see and browse through reviews to help make a better informed decision about the service they’re looking for. Enter Yelp.
How to Avoid an ADA Compliance Lawsuit on your Website
The Americans with Disabilities Act, which was enacted in 1990, is a set of rules ensuring that everyone, including those with disabilities, have reasonable access to all areas of public life.
What Are Micro-Moments in Mobile Marketing?
The device in your pocket or sitting next to you on the desk: how would you describe its role in your life? For most of us, it’s not only a necessity, but a lifeline. That little device is transforming our lives, whether we actively notice it or not. It enables and offers new ways of…