If you make it a point to routinely post content that is interesting, timely, and optimized for keywords, you’re already making strides toward positive trends in SEO. On the other side of this coin, however, is duplicate content. Unlike original content, duplicate content actively hurts your site’s performance due to the algorithmic preferences of search engines.
With the suite of features collectively known as Google My Business, you can dramatically improve your odds of being found through organic search, boosting site traffic, and attracting customers with the intent to convert.
Search engines are getting better. This makes ranking well on them more difficult. You have to write content that’s high-quality, thorough, and user-friendly. All of this is good news. It means that, when searching, you’ll have a better user experience for the results you see on Google. But does this mean that search engines are getting so good that, soon, SEO will become obsolete?
The devil is in the details when it comes to the visibility of a page, and one of these details is known as schema markup.
Evergreen content generates more and more traffic every day by staying relevant longer than average content does. Find out more about what evergreen content is and how to leverage it for your business.
In the spirit of making all of our searches quick and user-friendly, Google is now showing “book” or “schedule” buttons on some local search results.
Learn what this can mean for your business.
Web security is a crucial element to the overall health of your site. Security ensures users can access your site safely, preferably through HTTPS instead of HTTP. HTTPS or Hypertext Transfer Protocol Secure, adds a layer of protection to your website, making it harder to theoretically peer into your website and capture sensitive user information.
Gathering reviews from your customers has become a crucial part of maintaining a successful business. As a potential customer starts looking with intent at different businesses, it’s likely that they’ll see and browse through reviews to help make a better informed decision about the service they’re looking for. Enter Yelp.
Google announced that they have killed the dynamic version of their desktop search results known as “Instant Search.” Rolled out in 2010, Instant Search was a feature that would dynamically change the search results in Google as you typed, without the user needing to press “Enter”. For example, if you typed “taco” into the search bar…
This digital marketing glossary is the most extensive list of marketing terminology, lingo, acronyms, and buzzwords available on the web. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together…