Gathering reviews from your customers has become a crucial part of maintaining a successful business. As a potential customer starts looking with intent at different businesses, it’s likely that they’ll see and browse through reviews to help make a better informed decision about the service they’re looking for. Enter Yelp.
Google announced that they have killed the dynamic version of their desktop search results known as “Instant Search.” Rolled out in 2010, Instant Search was a feature that would dynamically change the search results in Google as you typed, without the user needing to press “Enter”. For example, if you typed “taco” into the search bar…
This digital marketing glossary is the most extensive list of marketing terminology, lingo, acronyms, and buzzwords available on the web. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together…
Maybe you need a little reputation management and don’t want a job recruiter looking through your personal pictures while you hunt for a job. Or maybe you just want to keep your Facebook profile private for friends and family to see, not for people doing searches in Google…
How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each…
04/04/17 Update: The full slideshow from our D4D17 Presentation can be found here. Geek Powered Studios will be presenting at this year’s Designing for Digital Conference, here in Austin, TX. Our Director of Digital Marketing, John Leo Weber, and Digital Marketing Manager, Upasna Gautam, will be presenting a session on mobile-first UX and design. Designing…
If a business hired Geek Powered Studios in 2012, 2013, or 2014, they probably hired us as an “SEO company”. They likely hired us with the explicit goal of gaining higher rankings in Google searches for a few target keywords. For example, a real estate agent in Austin, TX would have hired us to get them showing at the top of Google searches for keywords like “austin real estate agent” or “austin real estate company”…
This morning, Google made the long awaited announcement that they have refreshed the Penguin algorithm (this update has been dubbed Google Penguin 4.0). First launched in 2012, Google Penguin was an algorithm that was designed to penalize websites with spammy link profiles. From 2012 to 2014, the algorithm was refreshed once per year.
