Local SEO: DIY vs Hiring an Agency vs Hiring In-house

How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each…

Why Our SEO Company Stopped Tracking Keyword Rankings

If a business hired Geek Powered Studios in 2012, 2013, or 2014, they probably hired us as an “SEO company”. They likely hired us with the explicit goal of gaining higher rankings in Google searches for a few target keywords. For example, a real estate agent in Austin, TX would have hired us to get them showing at the top of Google searches for keywords like “austin real estate agent” or “austin real estate company”…

What Makes SEO So Difficult?

This is one of the most frequent questions asked by people new to the search engine optimization / digital marketing realm. Theoretically, you should just be able to build a website utilizing basic SEO techniques, build some links to the site, then sit back and watch your rankings go up, right? Wrong!

Will Virtual Assistants Kill SEO As We Know It?

Will Virtual Assistants Kill SEO As We Know It?

It is safe to say that artificial intelligence is single handedly the most important technology to be introduced into search marketing in the last few years. From Google’s RankBrain algorithm which feeds searches through machine learning technology, to Alexa, Siri, and Cortana for voice search, AI is changing the way we use and interact with search engines.

role of UX in SEO

The Role of UX in SEO

A large portion of what we do as SEOs is strategize to attract more traffic to a website, whether it be through paid channels (Google Adwords, Social Advertising) or organic (linkbuilding, on-page optimization, outreach, etc.) Attracting new traffic is no easy task since it involves high costs for things like content development and content promotion, and high time investment from employees…