As the Internet reaches maturity and digital marketing continually evolves and changes, the most effective sales channels available to businesses and websites also change. At this stage, most channels fall into one of two categories: organic or paid. Organic channels, such as organic social and SEO, allow site administrators to work with algorithms and partners…
As a business owner, you’ve probably found yourself Googling your business name or relevant keywords. Like many business owners, you hope to find your business at the top of Google Search or Google Maps results. Unfortunately, that isn’t always the case. Several factors can determine whether your local business ranks locally. A few of those…
Social media has the capacity to boost your SEO initiatives and increase organic traffic. Learn more about ways organic social can help you get links and improve your content strategy.
Writing a catchy blog title is important, as your blog title accounts for as much as 50 percent of your blog post’s success. Plenty of factors go into writing an article that people will click on. Here are the four most important.
What is Keyword Cannibalization? Cannibalization is a frightening word and while it can seem a bit dramatic as a digital marketing term, it can still be quite terrifying for an online store owner. Keyword cannibalization is when multiple pages on a website compete for the same/similar keyword(s). This can be extremely detrimental to SEO efforts…
As with just about everything in the world of SEO, the best link building techniques change every year — what works one year can yield paltry results the next. Worse, strategies that used to be acceptable can now result in a Google penalty. These are called “black hat” strategies, SEO practices that violate search engine…
Getting your business to rank organically is all about SEO and content marketing. When you combine best SEO practices with a clever content marketing strategy, it will quickly become difficult for competitors to outrank you for your top keywords. Better yet, you won’t even have to pay for it. Before we go through the benefits…
For many websites, local link building is the missing puzzle piece to cultivating a comprehensive and successful SEO campaign. Creating solid content and building a technically sound website is a fairly straightforward process for most professional SEOs and digital marketing agencies. However, designing and implementing a modern local backlinking system and profile can elude even…
So, you’re taking the leap and looking for someone to handle your digital marketing services. Do you know what questions to ask before settling on a candidate? After all, not all digital marketers are created equal. Failure to select an agency that aligns with your needs can result in your business not getting the visibility…
If you make it a point to routinely post content that is interesting, timely, and optimized for keywords, you’re already making strides toward positive trends in SEO. On the other side of this coin, however, is duplicate content. Unlike original content, duplicate content actively hurts your site’s performance due to the algorithmic preferences of search engines.