How to Optimize Your Google Maps Listing

As a business owner, you’ve probably found yourself Googling your business name or relevant keywords. Like many business owners, you hope to find your business at the top of Google Search or Google Maps results. Unfortunately, that isn’t always the case. Several factors can determine whether your local business ranks locally. A few of those…

How Content Marketing Can Benefit Your Business

Getting your business to rank organically is all about SEO and content marketing. When you combine best SEO practices with a clever content marketing strategy, it will quickly become difficult for competitors to outrank you for your top keywords. Better yet, you won’t even have to pay for it. Before we go through the benefits…

Benefits of Local Link Building

For many websites, local link building is the missing puzzle piece to cultivating a comprehensive and successful SEO campaign. Creating solid content and building a technically sound website is a fairly straightforward process for most professional SEOs and digital marketing agencies. However, designing and implementing a modern local backlinking system and profile can elude even…

How Duplicate Content Hurts Your Website

If you make it a point to routinely post content that is interesting, timely, and optimized for keywords, you’re already making strides toward positive trends in SEO. On the other side of this coin, however, is duplicate content. Unlike original content, duplicate content actively hurts your site’s performance due to the algorithmic preferences of search engines.