Why is it Important to Switch to HTTPS?

Web security is a crucial element to the overall health of your site. Security ensures users can access your site safely, preferably through HTTPS instead of HTTP. HTTPS or Hypertext Transfer Protocol Secure, adds a layer of protection to your website, making it harder to theoretically peer into your website and capture sensitive user information.

Google Just Axed Dynamic Search Results

Google announced that they have killed the dynamic version of their desktop search results known as “Instant Search.” Rolled out in 2010, Instant Search was a feature that would dynamically change the search results in Google as you typed, without the user needing to press “Enter”. For example, if you typed “taco” into the search bar…

Local SEO: DIY vs Hiring an Agency vs Hiring In-house

How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each…

Why Our SEO Company Stopped Tracking Keyword Rankings

If a business hired Geek Powered Studios in 2012, 2013, or 2014, they probably hired us as an “SEO company”. They likely hired us with the explicit goal of gaining higher rankings in Google searches for a few target keywords. For example, a real estate agent in Austin, TX would have hired us to get them showing at the top of Google searches for keywords like “austin real estate agent” or “austin real estate company”…

Applying the Scientific Method to SEO

Search certainly isn’t rocket science, but it can be much better understood with a little bit of basic science background.For those who don’t work in the discipline, the world of search engine optimization is usually perceived as dark and mystifying. The field itself sometimes gets a negative image within the industry because it is greatly…