Preaching the Gospel of 10x Content

Recently, a few of our geeks attended Pubcon, a search engine marketing conference in Las Vegas. This was a great opportunity for us to meet influencers in our industry, network, and learn how to better ourselves as a company. One of the biggest take-aways that came from Pubcon was the idea of 10x content.

How SEO Mirrors Competitive Gaming

It’s a Zero Sum Game A game tournament can only have one winner. In SEO, there can only be a single #1 result. Companies are targeting the exact same existing demand within their industry. Your loss is someone else’s gain and vice versa. A smart player in either realm will research and study the competition…