This morning, Google made the long awaited announcement that they have refreshed the Penguin algorithm (this update has been dubbed Google Penguin 4.0). First launched in 2012, Google Penguin was an algorithm that was designed to penalize websites with spammy link profiles. From 2012 to 2014, the algorithm was refreshed once per year.
This is one of the most frequent questions asked by people new to the search engine optimization / digital marketing realm. Theoretically, you should just be able to build a website utilizing basic SEO techniques, build some links to the site, then sit back and watch your rankings go up, right? Wrong!
It is safe to say that artificial intelligence is single handedly the most important technology to be introduced into search marketing in the last few years. From Google’s RankBrain algorithm which feeds searches through machine learning technology, to Alexa, Siri, and Cortana for voice search, AI is changing the way we use and interact with search engines.
A large portion of what we do as SEOs is strategize to attract more traffic to a website, whether it be through paid channels (Google Adwords, Social Advertising) or organic (linkbuilding, on-page optimization, outreach, etc.) Attracting new traffic is no easy task since it involves high costs for things like content development and content promotion, and high time investment from employees…
Ranking for a particular keyword isn’t what it used to be. Since it is now autumn in America, let’s take “pumpkin spice” for example.
Earlier this week, Google released a major update to the Google plus interface that included a new design aesthetic, and in the process removed the reviews section. On the old Google+ design, you could click on the “About” tab to leave a review or read a review. The new Google Plus has no review functionality included.
If links are the backbone of organic search engine optimization, then local citations are the backbone of local SEO. A local citation is anywhere on the internet where your business name, address, and phone number are listed together.
Recently, a few of our geeks attended Pubcon, a search engine marketing conference in Las Vegas. This was a great opportunity for us to meet influencers in our industry, network, and learn how to better ourselves as a company. One of the biggest take-aways that came from Pubcon was the idea of 10x content.
Back in June, we reported that Google and Twitter had reached an agreement that would allow Google to show relevant tweets within mobile search results. This week, Google rolled out the integration to desktop results as well.
A big change rolled out today in Google search results that trims local “map pack” results from 7 listings to now only 3. Along with fewer map pack listings, the update brings some minor design updates to the map pack and moves the actual Google Map from the sidebar to the main search results area.…