If links are the backbone of organic search engine optimization, then local citations are the backbone of local SEO. A local citation is anywhere on the internet where your business name, address, and phone number are listed together.
Recently, a few of our geeks attended Pubcon, a search engine marketing conference in Las Vegas. This was a great opportunity for us to meet influencers in our industry, network, and learn how to better ourselves as a company. One of the biggest take-aways that came from Pubcon was the idea of 10x content.
Back in June, we reported that Google and Twitter had reached an agreement that would allow Google to show relevant tweets within mobile search results. This week, Google rolled out the integration to desktop results as well.
A big change rolled out today in Google search results that trims local “map pack” results from 7 listings to now only 3. Along with fewer map pack listings, the update brings some minor design updates to the map pack and moves the actual Google Map from the sidebar to the main search results area.…
In February 2015, Google and Twitter reached a deal that would make tweets indexable in Google search results. This week, we began to see this integration take shape, as tweets began to show up in certain Google searches on mobile devices. It appears that this month marks the beginning of the Google/Twitter integration in the United…
Visibility, Not Rankings Keyword rankings are at the core of SEO, and have been the long time measure of a successful SEO campaign. While it is still important to track and monitor specific keywords and their rankings, we encourage our clients (and ourselves) to take a broader view of organic visibility to measure success of…
One of the first questions people have when they look into SEO for their website is, “How much is this going to cost me?” It’s a fair question, since obviously you have a business to run and a budget to manage. At the end of the day, the best question to ask yourself isn’t how…
It’s a Zero Sum Game A game tournament can only have one winner. In SEO, there can only be a single #1 result. Companies are targeting the exact same existing demand within their industry. Your loss is someone else’s gain and vice versa. A smart player in either realm will research and study the competition…
Here at Geek Powered Studios, we’re excited to announce the launch of a new web series called “Ask The Geeks” where we review user submitted websites and provide advice to the community on marketing best practices. Our aim for the series is to help small businesses with marketing ideas, and to give tips and advice…
Do they rank for their own keywords?An SEO company that doesn’t rank for their own key words, is like hiring a mechanic that’s unable to fix his own car. Why would you hire someone that can’t do for themselves what they are trying to do for you, let alone charge you so much money? So make sure that a company actually ranks–they showup in search engine results–for keywords that they’re trying to optimize for. So for example, if you’re trying to rank for something in San Antonio, type in “SEO San Antonio” or “San Antonio SEO” and see if this company actually ranks on that front page. If they’re unable to rank their own company, what in the world makes you think that they’re going to be able to actually get results for you? No “About Us” Page – An SEO company that doesn’t have an “About Us”…