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After spending thousands of dollars a month in advertising with their current agency and not seeing the results they wanted, San Antonio Eye Specialists knew they needed a change in their digital strategy.
Within just six months of working with Geek Powered, San Antonio Eye Specialists achieved record-breaking sales months with the ability to track every lead so they could continue to invest in the proper channels to further grow.
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With a technically and graphically flawed website, our first course of action was to fix the most egregious of glitches while establishing redirects from unnecessary pages to more relevant pages on the site. While the website wasn’t generating many leads at first, we knew that we had to set up tracking to properly decide on what marketing channels to invest in. That means tracking the source of all form fills and phone calls to ensure we’re putting our efforts and budget into the right places.
With San Antonio Eye Specialists, we provided them a complete and comprehensive redesign of their website, fully optimized to convert and generate leads. We crafted and updated on-page content alongside the client for each and every service that they offer. The result? Expert-level content designed to dominate search engines.
Based on Google’s July 2021 Page Experience update, we converted the site to webflow.io to enhance site speed abide by Google’s Core WebVital requirements. The results speak for themselves:
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While the client was spending thousands of dollars on Google Ads, they were receiving unqualified leads that weren’t able to be properly tracked. Through in-depth competitive and keyword research, Geek Powered Studios completely overhauled how their Google Ads account operated.
Keyword targeting is of the utmost importance, especially with a business as specific as ophthalmology. Many people confuse the practice of ophthalmology with optometry, which is a standard eye doctor that provides things like eyeglasses and contact lenses. San Antonio Eye Specialists are primarily eye surgeons, and we made sure to make this distinction clear in our keyword choice and ad messaging on Google Ads.
With the ability to pinpoint the source of their incoming leads through the use of CallRail call tracking, we were able to open up communications with the client regarding which keywords and kinds of campaigns are best for their PPC campaigns.
Thorough tracking paired with quality ads and keyword choice resulted in a massive 196% increase in the number of leads that the business generated through Google Ads.
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San Antonio Eye Specialists had dabbled in Facebook Ads in the past but wrote it off as they were unable to generate qualified leads from the social media platform. When Geek Powered Studios got our hands on their Facebook account, we performed extensive research based on competitors and industry leaders across the country alike.
Through this research, we found that people respond to a reputable doctor. We put Dr. Iskander, the medical director of San Antonio Eye Specialists at the forefront of all of our Facebook advertising efforts, and this really resonated with potential patients. Pairing the ultimate trust builder of a reputable doctor with an attractive discount created Facebook ad campaigns that over-performed on all fronts.
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