Digital Marketing is an umbrella term for any kind of marketing a business that leverages electronic devices to communicate with its customers or prospects online. It’s a big word with a myriad of different forms and types, so many, in fact, that it can be hard to know which one’s which, or why you should even care. That’s why we wrote this post. Because it’s time you—and we mean you—took advantage of all the services that digital marketing has to offer. In this post, we'll break down the 5 essential digital marketing services your business should take advantage of, and provide some helpful tips on how to make the most of them.
Just what is content marketing? Content marketing is defined as a type of digital marketing that involves creating and sharing content—blogs, images, video, audio, etc.—that tailored to your audience. By consistently publishing great content that resonates with your audience, content marketing aims to increase the breadth and depth of traffic that comes to your site or that visits your social media pages. Moreover, by creating and sharing quality content, you can quickly create a platform for educating potential prospects about your products and services, while converting interested readers into leads. Content marketing typically has lower costs than many other forms of digital advertising—making it an affordable option for many businesses.
SEO is the art and science of making web pages (and website content) attractive to search engines. Ever wonder how some sites rank on top when you type in a query? Those "search results" didn't just end up there by chance! It takes someone with acute SEO know-how for that content to rank in the search engine results. Short for “search engine optimization,” SEO is a series of steps that digital marketers take to ensure that the content that they publish online is easily found, and therefore easily seen, read, and shared.
SEO is the key to getting your website (and content) to rank high in search engine results, and while there are a lot of factors that go into it, it’s more than worth investing in provided its incredibly high ROI.
Social Media Marketing
You’ve probably already heard about social media marketing by now, and for good reason: it’s a powerful form of digital marketing. Indeed, by posting content on your social channels and reaching out to customers, you can grow both the awareness of your brand itself and create client relationships that can last for life.
In addition to publishing and sharing your own content, you can also use social media marketing to answer questions from your clients or resolve customer complaints. These can help develop your reputation for stellar customer service, further broadening your customers’ awareness (and respect) for your brand.
Furthermore, you can share your content on a myriad of different social media platforms, including (you guessed it) Facebook, Twitter, and the even-popular Instagram, as well as lesser-known platforms like Linkedin, Pinterest, Quora, or Reddit. Whatever platform(s) you choose to leverage, the more accessible your brand becomes on social media, the stronger the potential for your social media marketing efforts to pay off.
Did you know? Email marketing is one the highest ROI marketing channels you can take advantage of. In fact, with an average ROI of $44 for every $1 spent, email marketing is renowned for its ability to generate a significant return on investment. How so? By personalizing your emails—based on the recipient of the message—you can tailor your content to their wants, needs, questions, and dreams. This can lead to above average engagement—meaning higher open rates for your emails—and higher click-through-rates—meaning how many people take action by clicking on the links in the email itself.
You can leverage the power of email marketing to gently nudge past customers who haven’t purchased from you in a while, or even use it as an education resource for those who want to learn more about your products or services before they make a final decision.
In contrast to content marketing and SEO—which are complete free ways of generating traffic to your site—Paid Search is a form of digital marketing that enables users to pay to have their content seen or shared online. Effectively, a business can purchase keywords and have different advertisements appear in the search engine results pages when a user makes a search using those keywords.
The ads typically look like organic results, but they are labeled as an "ad" to indicate that it was paid for. You'll often see these types of ads in crowded categories such as airline flights, hotels, laptops, etc. - though pricing models vary for each product type. Although not free—paid search can be an highly effective way to generate traffic (and therefore conversions) in a short amount of time.
Partner with an Our Digital Marketing Team
Interested in learning more about the many digital marketing services your business can take advantage of? Want to discover more ways to drive traffic to your site, convert prospects to leads, or engage with your customers? Contact Geek Powered Studios today to learn more about our fully integrated digital marketing services and find out what we can do for your business!