As the Internet reaches maturity and digital marketing continually evolves and changes, the most effective sales channels available to businesses and websites also change. At this stage, most channels fall into one of two categories: organic or paid. Organic channels, such as organic social and SEO, allow site administrators to work with algorithms and partners…
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As a business owner, you’ve probably found yourself Googling your business name or relevant keywords. Like many business owners, you hope to find your business at the top of Google Search or Google Maps results. Unfortunately, that isn’t always the case. Several factors can determine whether your local business ranks locally. A few of those…
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Social media has the capacity to boost your SEO initiatives and increase organic traffic. Learn more about ways organic social can help you get links and improve your content strategy.
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The COVID-19 pandemic is changing the way we think about and do business. Find out if digital marketing can help to stabilize and even grow your company during these uncertain times.
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Spam and Phishing can be serious issues for business owners that range from annoying to critical. Find out how to protect yourself and your site from scammers.
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How long are you willing to sit and wait for a website to load for you? 30 seconds? 10 seconds? 5 seconds? If you ask Google, we’re only willing to wait a maximum of 3 seconds before the chance that we’re going to leave the page begins to increase. Website page load time is a…
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Writing a catchy blog title is important, as your blog title accounts for as much as 50 percent of your blog post’s success. Plenty of factors go into writing an article that people will click on. Here are the four most important.
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What is Keyword Cannibalization? Cannibalization is a frightening word and while it can seem a bit dramatic as a digital marketing term, it can still be quite terrifying for an online store owner. Keyword cannibalization is when multiple pages on a website compete for the same/similar keyword(s). This can be extremely detrimental to SEO efforts…
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With traditional media (radio, tv, & print), marketers assumed that customers had to be lead to physical stores. Each touchpoint was determined to be equally critical in all stages of engagement: awareness, consideration, buying, and repeat action. Today, media (and by extension advertising) have been democratized. It’s easier to reach people than ever before, and the perception of the Customer Journey is ready for change…
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Cart abandonments can feel personal! Your business; your team, has spent countless hours optimizing content, creating high-quality products, and building the ideal customer funnel. But imagine this: customers are visiting your site, and a significant number of them aren’t completing their order. What happened and how can you better guide users through the entire funnel? …
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