As the digital marketing landscape continues to change and evolve, experts and specialists must explore new opportunities for growth. Without adjusting and considering different approaches, businesses eventually fall out of touch with the best practices for their digital marketing campaigns. That being said, the SEO world is one area of digital marketing that’s been changing…
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WordPress is the most popular website CMS, or content management system in the world. With over 28 million websites currently built on the platform, and 2nd place going to Wix at 4.5 million websites on that platform, it’s safe to say that most websites are built on WordPress. Web designers, digital marketers, and business owners…
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In recent days, since Apple rolled out their long-awaited iOS 14.5 update, the entire marketing industry has had to adjust and respond to changes in paid media performance. Those of us who deal in paid advertising on social media platforms have had to assess our strategies and consider creative strategies and approaches for some of…
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In November of 2020, Google announced that come May of 2021, they’ll begin considering page experience as a factor for ranking websites on their search engine. Then, in April of 2021, they announced that this update will be pushed back to June 2021, and won’t be fully rolled out until the end of August. Since…
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Looking to improve your business’s local presence? Consider using Moz Local’s listing management tool to get your business listed in local directories across the web!
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Looking to improve your business’s local presence? Consider using Moz Local’s listing management tool to get your business listed in local directories across the web!
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Dedicating the right amount of time, resources, and effort to building up your business’s digital marketing strategy can significantly improve the conversion rate on your website and increase the revenue generated by your company. However, getting quality, targeted traffic to your company’s website is only one step in the process. If your website is messy,…
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Ever done a Google search and seen a quick answer above the rest of the results? Learn more about featured snippets and rich results, and how you can achieve the same for your site.
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As we enter the final quarter of 2020, it’s become clearer and clearer how we, as a society, are as overwhelmed as ever with messaging and forms of mass communication. Whether it comes to promotional channels such as email newsletters, text marketing, social media feeds, and Google Ads, or interpersonal messaging platforms such as iMessage,…
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Learn how to use Google Search Console to analyze your website’s performance and find opportunities to improve your SEO.
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