Protecting Your Website From Spam and Phishing
Spam and Phishing can be serious issues for business owners that range from annoying to critical. Find out how to protect yourself and your site from scammers.
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7 Tips to Speed Up Your Website’s Load Time
How long are you willing to sit and wait for a website to load for you? 30 seconds? 10 seconds? 5 seconds? If you ask Google, we’re only willing to wait a maximum of 3 seconds before the chance that we’re going to leave the page begins to increase. Website page load time is a…
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4 Steps for Writing Irresistible Titles That Captivate Your Readers
Writing a catchy blog title is important, as your blog title accounts for as much as 50 percent of your blog post’s success. Plenty of factors go into writing an article that people will click on. Here are the four most important.
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How to Avoid Keyword Cannibalization in Ecommerce
What is Keyword Cannibalization? Cannibalization is a frightening word and while it can seem a bit dramatic as a digital marketing term, it can still be quite terrifying for an online store owner. Keyword cannibalization is when multiple pages on a website compete for the same/similar keyword(s). This can be extremely detrimental to SEO efforts…
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Is the Customer Journey Still Important?
With traditional media (radio, tv, & print), marketers assumed that customers had to be lead to physical stores. Each touchpoint was determined to be equally critical in all stages of engagement: awareness, consideration, buying, and repeat action. Today, media (and by extension advertising) have been democratized. It’s easier to reach people than ever before, and the perception of the Customer Journey is ready for change…
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How To Prevent Shopping Cart Abandonment
Cart abandonments can feel personal! Your business; your team, has spent countless hours optimizing content, creating high-quality products, and building the ideal customer funnel. But imagine this: customers are visiting your site, and a significant number of them aren’t completing their order. What happened and how can you better guide users through the entire funnel? …
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Postmortem Checklist: How to Write a Successful Postmortem Report
What Does Postmortem Mean? In business terms, a postmortem is a process for discussing and documenting a project’s effectiveness so you can improve operations and mitigate future risks. The process of conducting a postmortem also produces a document that recaps all of a project’s events and findings. This document is known as a postmortem report.…
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How to Find A Digital Marketing Agency that Fits With Your Brand
Branding vs Marketing How do you define your business and how do you build awareness? Branding utilizes a combination of art and science to illustrate the core values and essence of your business; marketing is how you communicate that message to your target audience. To build an effective marketing campaign, you must first distinguish and…
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How Does Election Season Affect PPC Campaigns & Results?
As we begin to approach the end of the year, many digital marketers are theorizing what impact the 2020 US elections are going to have on paid digital advertising. Many political experts and commentators have posited that digital advertising had a major effect on the outcome of the 2016 elections and will continue to grow…
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Which Link Building Techniques are Still Valuable in 2019?
As with just about everything in the world of SEO, the best link building techniques change every year — what works one year can yield paltry results the next. Worse, strategies that used to be acceptable can now result in a Google penalty. These are called “black hat” strategies, SEO practices that violate search engine…
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